Jason Carlson
LOADING · 0%
Open · CFO · COO · CEO Roles

The P&L looks the same in every industry.

20+ years of P&L ownership, operational scaling, and financial leadership across B2B SaaS, marketplace, media, and medical aesthetics. The vocabulary changes. The model never does.

Base DFW, TX · Open Nationwide
Credentials EMBA · SMU Cox 3.97
Current Interim CFO · Inc. 5000
Jason Carlson
CFO · COO · CEO
Jason Carlson
$0M
Pipeline Built
$0M
Cost Reductions
0+
Team Led
0+ yrs
Experience
Signature Work

Four companies. One framework.
Built across twenty years.

From a nine-figure real estate portfolio to a marketplace with $335M pipeline. From a single fractional engagement to a merger integration that doubles EBITDA. The methodology never changed.
01 · OF · 04
Real Estate
Managing Partner
2011 The foundation · 2011 to 2017

Managed investment analysis and strategic oversight of a nine-figure real estate portfolio. Grew managed assets by 120% through disciplined capital deployment, financial modeling, and market-cycle positioning. Built the financial modeling discipline that would define every CFO and COO engagement that followed.

$100M+ AUM 120% Portfolio Growth Series 3 Licensed 2011 to 2017
Experience

Four chapters. One through-line. Revenue is proof.

A career built on building financial infrastructure, scaling operations, and making companies worth more than they were before.
2025 · Present
Current
Mandate: Stabilize post-merger financials. Scale EBITDA to $30–40M.

Interim Chief Financial Officer

Upkeep Ventures · Inc. 5000 #414 · Medical Aesthetics

Directing financial operations for an Inc. 5000 #414 medical aesthetics company during merger integration. Full P&L ownership, GAAP reporting, and board-level financial strategy. Leading M&A due diligence and post-merger financial system unification to scale EBITDA from $12–15M to $30–40M. Building the KPI framework across the combined entity from scratch.

Inc. 5000 #414 M&A Integration EBITDA $12M → $40M Full P&L Ownership
2024 · 2025
1 year
Mandate: Rebuild ops. Return to profitability. Build for scale.

Fractional Chief Operating Officer

Harper Belmont Media · Growth Stage

Rebuilt revenue operations and financial infrastructure for a growth-stage media company operating at negative margins. Delivered the company's first profitable quarter within the engagement. 50%+ increase in lead generation, 70% profitability improvement, 30% operational efficiency gain through systems redesign and team restructuring.

70% Profitability Improvement 50%+ Lead Gen First Profitable Quarter 30% Efficiency Gain
2017 · 2024
7 years
Mandate: Build from zero. Scale until someone else has to say no.

CEO / Acting COO & CFO

Wallabing Inc. · B2B SaaS Marketplace · Founder

Founded and scaled a B2B SaaS and marketplace platform from zero to 100+ affiliate locations across 32 states. Built and led a 200+ person organization through five rounds of capital formation, securing $5M+. Achieved $335M projected annual pipeline, $43.2M in annual cost reductions, 68% YOY efficiency improvement, and growth from 300 to 11,000+ monthly users. Strategic partnerships with NASCAR and Formula One.

$335M Pipeline $43.2M Cost Reductions 200+ Team · 32 States 68% Efficiency Gain NASCAR + Formula One
2011 · 2017
6 years
Mandate: Grow and protect a nine-figure portfolio through market cycles.

Managing Partner

Family Real Estate Portfolio · Investment Management

Managed strategic oversight, investment analysis, and financial modeling for a nine-figure real estate portfolio. Grew managed assets by 120% through disciplined capital deployment and market-cycle positioning. Developed the multi-stakeholder financial discipline that defined every executive role that followed.

$100M+ AUM 120% Portfolio Growth Series 3 Licensed
Jason Carlson
The 68%
Framework
The Principle

Efficiency is not a spreadsheet problem. It is a clarity problem.

Every company I have joined had the same underlying issue: they could see the numbers but not the reason behind them. The model existed but nobody owned it. The team was there but the system was not.

The 68% Framework is not a methodology. It is a diagnostic. Find the clarity gap. Build the system around it. Measure everything that matters and nothing that does not. That is what produced 68% YOY efficiency improvement at Wallabing, 70% profitability improvement at Harper Belmont, and $25M+ in EBITDA growth at Upkeep Ventures.

Jason Carlson
CFO · COO · CEO · The Colony, TX
Companies & Partners
Wallabing
B2B SaaS · Founder · CEO
Upkeep Ventures
Medical Aesthetics · Inc. 5000
Harper Belmont
Media · Fractional COO
SMU Cox
Executive MBA · GPA 3.97
NASCAR
Strategic Partnership
Formula One
Strategic Partnership
Career Highlights

The numbers that define the mandate.

Wallabing · 2017–2024 · Founder

$335M pipeline. 32 states. Built from zero.

Took a marketplace concept with no revenue to a $335M projected annual pipeline across 32 states in seven years. Built the operational and financial infrastructure that made it possible: the affiliate model, the performance framework, the 200-person organization, and the $5M+ capital stack. Everything from zero.

Pipeline $335M
Cost Reductions $43.2M
Efficiency Gain 68% YOY
70%
Profitability Lift
Harper Belmont turnaround. Negative margins to first profitable quarter in a single fractional engagement.
$40M
EBITDA Target
Upkeep Ventures merger integration. Scaling from $12–15M to $30–40M post-acquisition as Interim CFO.
3.97
SMU Cox EMBA GPA
Executive MBA, SMU Cox School of Business, May 2026. Beta Gamma Sigma honor society.

Ready to build something worth building.

CFO. COO. CEO. Whatever the mandate requires. DFW-based, available nationwide, open to relocation for the right seat.

Location The Colony, TX · DFW